Tourism Ambassador Programs

Become an tourism ambassador for Orillia & Lake Country! A visitor’s first point of contact leaves a lasting impression – ensure your business is visitor-ready with FREE online training from the City of Orillia and Township of Oro-Medonte. This training gives front-line staff the tools and knowledge to assist and inform visitors about the region.

Business incentives are available for these training modules.

Business Resources

Learn more about how Orillia & Lake Country Tourism and our partners can help your business succeed.

Download PDFs:

OLC Business Resources

Township of Oro-Medonte Business Resources 

Orillia & Lake Country Tourism is a Destination Marketing Organization (DMO) for the region encompassing the municipality of Orillia, Rama First Nation, and the townships of Ramara, Severn and Oro-Medonte. Working closely with our municipal and community partners, OLC focusses on product development and executing a wide variety of marketing initiatives to help promote the region and enhance the visitor experience. All tourism-related businesses in the region are eligible for a free listing on as well as the opportunity to share events on our events calendar.

Additional Opportunities for OLC Members:

• Annual Visitor Guide advertising opportunities
• Participation in Flavours of Orillia & Lake Country, twice a year
• Participation in Tap Into Maple
Website advertising
• Co-operative Photo & Digital Marketing Programs
• Web Event Listings


Regional Tourism Organization 7 (RTO7) partners with tourism businesses and organizations to provide many programs (both assistance and funding) including video/image development, digital and social media advertising, storytelling, as well as assistance with developing small scale tourism experiences, workforce recruiting and retention and free professional development opportunities for tourism staff. In addition, RTO7 is a partner in the T3 Accelerator, which provides tourism business owners/managers with targeted coaching support in a variety of areas including marketing, communications, finances, HR, experience development, etc.

Additional RTO 7 Partner Resources:

Partnership Program
BruceGreySimcoe Free Training
Experience Development 101
Implementation Programs

Website:      Contact:

Tourism Simcoe County works with its sixteen member municipalities, the cities of Barrie and Orillia, the Province of Ontario and varied tourism organizations and stakeholders to develop and market Simcoe County as the visitor destination of choice. TSC works directly with its industry partners to create visitor experiences and connect stakeholders to create unique experiences. TSC provides advertising opportunities for its partners through multi-media campaigns and Simcoe County tourism businesses are promoted on the Tourism Simcoe County website and on social media channels TSC continues to evolve and expand its suite of marketing collateral in order to connect to its consumers.

Tourism Simcoe County Partner Resources:

Tourism Culture & Sport Enhancement Fund for non-profits
COVID-19 Resources
Guide Distribution Program
Agritourism Toolkit
Business Directory
Service Training

Website:       Contact:

The Orillia Area Community Development Corp. (CDC) will help your business start, grow and succeed! The CDC provides counselling, training & funding to local businesses to support job creation, growth and innovation. Working with many community partners on various community economic development projects to build an economy in Orillia & Lake Country that is prosperous, growing and sustainable. Our business communities in the City of Orillia, Townships of Oro-Medonte, Ramara, Severn, and the Chippewas of Rama First Nation all benefit from our diverse range of services.

The Orillia and Area Community Development Corporation offers a wide variety of programs and services supporting community economic development and small business growth including:

Loans for small businesses and social enterprises
Business counselling services
Access to community and business information
Access to BizLink – a program that confidentially connects and supports business buyers & sellers
Business training and workshops
Youth wage subsidies & employment

Connect with your municipalities, Chambers of Commerce and BIAs

City of Orillia

Orillia District Chamber of Commerce

Downtown Orillia Management Board

Township of Oro-Medonte

Oro-Medonte Chamber of Commerce & Tourism

Township of Ramara

Ramara Chamber of Commerce

Lagoon City Life

Chippewas of Rama First Nation

Township of Severn

Village of Coldwater

Have any questions? Reach out for support!      1-866-329-5959

Membership at OLC

Orillia and Lake Country Tourism  is a  non-profit Destination Marketing Organization (DMO) that is funded by Casino Rama and the Municipalities of Orillia, Oro-Medonte, Rama, Ramara, and Severn.

We  support local tourism businesses through print and digital marketing, experience and product development and facilitating professional training.  If you would be interested in joining Orillia and Lake Country Tourism or would like more information please read through the attached information or contact us:

Office Phone:  705-325-9321 or through our contact form

Membership Info

Orillia and Lake Country Tourism looks forward to an exciting future of building the best year-round vacation area in Ontario.

The cost to join for any Municipal Funded Business (any business within the City of Orillia, Township of Oro-Medonte,Township of Ramara , Township of Severn & Chippewas of Rama First Nation) is FREE. If you would like to be added to our membership list please email us

The cost to join for any Non-Municipal Funded Business (any business outside of the City of Orillia, Township of Oro-Medonte, Township of Ramara, Township of Severn & Chippewas of Rama First Nation) is $150.00 annually ($150+13% HST): =$169.50

Existing Members

Please contact us directly if you require your listing to be updated with content, photos and videos.


Maximize your advertising dollar and increase your promotional opportunities
• Optimize your reach into key markets and expand your market base

• Showcase your unique and dynamic selling points
• Effectively leverage the opportunity for provincial funding for target marketing

Don’t miss your opportunity to access the following membership benefits to increase the promotion of your business!

• FREE basic listing on including links to your website
• Affordable advertising rates to increase your presence on the website
• FREE business listing (where applicable) for members in Orillia and Lake Country Tourism
• Effectively leverage the opportunity for provincial funding for target marketing

Opportunities for Members

  • Annual Visitor Guide – INFO
  • Flavours of Ontario’s Lake Country, twice a year
  • Tap Into Maple
  • Website advertising – INFO
  • Various Print advertising
  • Co-operative Programs
  • Posting of Festivals, Events & Overnight Packages on the website
  • Advertising your promotions and events at the Ontario Travel Centres – INFO

About Orillia & Lake Country Tourism


Orillia and Lake Country will be one of Ontario’s leading, experience-driven, four-season destinations that creates tourism wealth for the communities within it.


Orillia and Lake Country works with tourism partners to create and promote authentic experiences that encourage visitors to explore often and stay longer, resulting in a lifetime of memories and a robust local economy.

Core Objectives

  • Strengthening Partnerships and Collaborations
  • Delivering and Promoting Strategic Marketing Campaigns
  • Creating and Supporting Exemplary Visitor Experiences
  • Generate New and Leverage Existing Funding

Located in the heart of Orillia & Lake Country

We would like to encourage the use of the Orillia & Lake Country logo and brand by our partner tourism organizations and businesses. This will help to build the brand and awareness of Orillia & Lake Country. Please find attached brand guidelines for you to review prior to placing our logo on any print or web materials. We hope that you will support your destination marketing organization by placing a link on your website to ours to help promote the region and the many tourism assets we have to offer.